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1. Mac Os Mojave
2. Mac Os Versions
3. Mac Os Download
4. Microsoft Windows And Mac Os Are Referred To As A Woman
5. Microsoft Windows And Mac Os Are Referred To As One
6. Mac Os High Sierra

By Stephen Silver
Wednesday, June 06, 2018, 11:01 am PT (02:01 pm ET)

If the name Apple chose for this year's macOS release sounds familiar, it's because Microsoft, ten years ago, used Mojave in an ad campaign as an alternate name for Windows Vista.


During the introduction of the new macOS at Apple's World Wide Developers Conference keynote, Apple's Craig Federighi took some time to talk about the macOS naming convention. For years, Apple named macOS versions after large cats (Cheetah, Puma, Tiger, Leopard, etc.) Starting with macOS X 10.9 in 2013, the convention switched to California locations —Mavericks, Yosemite, El Capitan, Sierra, High Sierra. And, while the last several locations referred to mountains and rocks, 'Mojave' is something else: A desert.
'We've left the High Country for a place entirely different but no less beautiful, but here still in California,' Federighi said.
However, to longtime veterans of the Mac-PC wars, 'Mojave' has another meaning. The name was once used, for an operating system, by Microsoft, albeit only as a ficticious code name within in a single TV advertising campaign ten years ago.

The Mojave Experiment

The year was 2008. Microsoft had released Windows Vista, and it wasn't going so well. The successor to Windows XP had been released in early 2007, but the consumer reaction was less than positive.
Users complained about everything from the cost, to the DRM restrictions, to unnecessarily restrictive hardware requirements. As of early 2007, nearly 80 percent of business PCs were reportedly ill-equipped for Vista.
Vista had acquired something of a bad reputation by its second year. That July, Microsoft reacted with a bizarre online advertising campaign, which resembled something of a blind taste test for operating systems.

Mac Os Mojave

Windows XP users were put in demo rooms and told they were trying out a 'new version of Windows,' with the code name Mojave, but it was merely Vista itself with a different skin. After universally positive reviews in front of hidden cameras, the test subjects were told that what they'd just praised was actually the hated Vista.
The idea behind the campaign was that Vista wasn't actually bad, just that they had heard bad things about it.
It was a strange campaign, because it didn't really address or rebut any of the complaints customers had about Vista, but rather was aimed at those who still used Windows XP and had yet to switch.

Mojave reaction

The reaction to the campaign wasn't much more positive than that of Vista itself.
The New York Times pointed out that the campaign failed to rebut most of the negative points about Vista. 'Many of Vista's glitches have involved setting it up and installing drivers and applications. But in the Mojave Experiment, the software was preloaded, so that aspect of Vista was not tested at all,' tech reporter Dan Mitchell wrote.
Colin Campbell of Macleans wrote at the time that 'Microsoft thinks you're stupid,' and likened the Mojave campaign to 'an effort to prove to the world that its Vista operating system doesn't suck.'

'We've decided it's a horribly misguided gimmick in which Microsoft seems to be shifting blame for its bad PR problems over to their customers,' Campbell continued. 'The message: you're stupid for not liking Vista and for trusting the reviews. Really, the only thing to take away from this campaign is that the Vista name is mud and Microsoft needs to change it, fast. When you start attacking and insulting your own customers, it's a sign of desperation.'
As for Vista, it was replaced by Windows 7 in 2009.

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The new Mojave

Apple, in the macOS X era, has avoided OS releases that were treated as laughing-stocks. The odd history of the Mojave name with Microsoft was mostly unremarked upon following Monday's announcement, although a few Twitter wags had jokes ready:

Microsoft, 2006: What if we showed people Windows Vista, but told them it's a new operating system called 'Mojave'?
Apple, 2018: What if we showed people macOS High Sierra, but told them it's a new operating system called 'Mojave'? Microsoft office 2017 cracked mac pro.

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— Lior Halphon (@liji32) June 4, 2018

If this coincidence was noticed at all within Apple, it clearly wasn't deemed enough of a problem to not go ahead with the name.

Windows may refer to any of the following:

1. Microsoft Windows (also referred to as Windows or Win) is a graphical operating system developed and published by Microsoft. It provides a way to store files, run software, play games, watch videos, and connect to the Internet.

Microsoft Windows was first introduced with version 1.0 on November 10, 1983. Over a dozen versions of Windows were released after that, including the current version, Windows 10.

Microsoft Windows And Mac Os Are Referred To As A Woman

Editions of Windows

Starting with Windows XP, Microsoft has published various editions of Windows. Each of these Windows editions has the same core operating system, but some editions have additional features, at an additional cost.

The two most common editions of Windows for home computers are Windows Home and Windows Professional.

Windows Home

Windows Home (also called Win Home) is the basic edition of Windows. It provides all the fundamental functions of Windows, such as connecting to the Internet, browsing the web, watching videos, using office software, and playing video games. It is the least expensive edition of Windows, and it comes preinstalled on many new computers.

Windows Pro

Windows Professional (also called Windows Pro, or Win Pro) is an enhanced Windows edition, for power users, and small to medium sized businesses. It includes all the features of Windows Home, plus the following:

• Remote Desktop - allows you to remotely control another Windows computer connected to the Internet.
• Bitlocker - Microsoft's integrated file encryption.
• Trusted Boot - provides encryption of the boot loader, protecting the computer against rootkits.
• Hyper-V - a Windows hypervisor for running virtual machines, equivalent to third-party software, such as VirtualBox.
• Windows Sandbox - provides a lightweight, sandboxed Windows 10 instance. You can use this isolated 'Windows within Windows' environment to safely run suspicious or untrusted software. Windows Sandbox requires a Windows Insider build of Windows 10 Pro or Enterprise.
• Group policy management - Administrators can define group policies, for managing multiple Windows users in a business or organization.
• Support for more than 128 GB of RAM.
• Greater Windows Update installation options, including more flexible scheduling and postponement for up to 35 days.

Business editions

Windows Professional for Workstations and Windows Enterprise provide advanced features for professional studios and large businesses. For more information, refer to the side-by-side comparison in the official Microsoft Windows business edition comparison chart.

Why is Microsoft Windows called Windows?

Before the release of Microsoft Windows, Microsoft users were used to the single task command line operating system MS-DOS. Because Microsoft names most of its products with one word, it needed a word that best described its new GUI operating system. Microsoft chose 'Windows' because of the multiple windows that allow different tasks and programs to run at the same time. Because you cannot trademark a common name like 'Windows,' it's officially known as 'Microsoft Windows'. The first version of Microsoft Windows was version 1.0, released in 1985.

Microsoft Windows And Mac Os Are Referred To As One

Microsoft Windows help pages

Mac Os High Sierra

Related pages

2. In general, a window is a fundamental part of a computer GUI (graphical user interface). A window is an area of the display that contains a single running application. The window can be moved, resized, hidden, or maximized as desired by the user. The Microsoft Windows operating system is named after this UI element.

• For more information, see What is a window?

3. Regarding Unix-like operating systems, such as Linux or BSD, Windows may refer to the X Window System.

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